Twelve months ago with a reported 400 million plus users worldwide and over 23 million in the UK, Facebook was, and probably still is, the most well known social networking site.  Increasingly over the past few years companies have been making use of Social Media “Web 2.0” (a term which covers networking sites, like Facebook, MySpace and LinkedIn and other online communities, such as Twitter and You Tube) as a recruitment tool; with more than a third of UK employers using this to find new recruits.  Employees meanwhile were using social media to problem solve, share knowledge and for their own personal development.

If that is the case then why would I question whether Social Media is now off-trend?

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Networking has always been seen as an essential part of any development programme.  Social Networking however is a very recent evolution of this, with the arrival of online sites like Facebook and LinkedIn.

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